The Next Cmo: A Guide to Operational Marketing Excellence
The Next Cmo: A Guide to Operational Marketing Excellence

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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

  • Released: August 9, 2020
  • Author: Peter Mahoney,Scott Todaro,Dan Faulkner
  • Rating: 5
  • Publisher: Ebook Store Group
  • Total Page: 209 pages
  • File Size: 3342 KB

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