Case study collection of web analytics consultants vol-35 (Japanese Edition)
Case study collection of web analytics consultants vol-35 (Japanese Edition)

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・本の内容紹介この本は 2020年8月8日にオンラインで開催された「自社サイトをコストで終わらせないために」で発表された内容を収録している。・著者山田 修史 (上級ウェブ解析士）足谷 保典 (上級ウェブ解析士)魚返 真哉（上級ウェブ解析士）序章 はじめに第１章 山田 修史氏1.0 発表タイトル「ローカルビジネスのWEBサイトの育て方～ 造園業一人親方編～下請けから元請へ、一人親方から法人化」1.1 自己紹介1.2 まず初めに1.3 他業種でもつかえる1.4 造園会社の背景1.5 2010年4月のリニューアル1.6 2013年2月　WordPress化とリニューアル1.7 WordPress化した時の失敗1.8 対応可能地域外の相談を減らす1.9 対応地域からの問い合わせを増やす1.10 フリーダイヤルから市外局番へ1.11 スマートフォンの改善1.12 効果的だったお問い合わせフォームの改善1.13 お客様から頂いた意見をサイトに反映1.14 専門サイトの立ち上げ1.15 発表から5年間後はどうなった？1.16 小さな会社のサイト運営に大事なこと第２章 足谷 保典 氏2.0 発表タイトル「小さなお店のFacebookページ活用術」2.1 自己紹介2.2 はじめに2.3 小さなお店とそうでないお店の違い2.4 なぜFacebookなのか2.5 今回ご協力いただいたお店の紹介2.6 今回実施した内容の流れ2.7 現状分析2.8 現状分析の報告と目標の確認2.9施策の検討及び実施2.10 施策の具体的内容について2.11 施策の結果分析2.12 おまけ2.13 まとめ第３章 魚返 真哉氏3.0 発表タイトル「デザイナーとWeb解析」3.1 自己紹介3.2 Webにデザイナーが関わり続ける意義とは？3.3 Webをチューニングする3.3.1 切り口１：まずは、評価から始める3.3.2 切り口２：まずは、ユーザー体験から考える3.3.3 切り口３：まずは、ヒートマップツールを見る3.4 Web制作サービスのサイトを事例に3.4.1 事例サイト：Quiipo（クイーポ）とは3.4.2 Capdo（キャップドゥ）3.4.3【評価・分析(C)】ユーザー体験の仮説を立てる3.4.4【評価・分析(C)】ユーザーフローを想定する3.4.5【評価・分析(C)】ヒートマップツールで課題抽出する3.4.6【評価・分析（C）】課題ごとに対応可否を検討する3.4.7【改善（A）】対応案を考える3.5 おわりにあとがき既刊のご案内

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  • Released: November 28, 2018
  • Author: Yamada Syushi,Achitani Yasunori,Uogaeshi Shinya,Okada Mino,Kamei Koji
  • Rating: 5
  • Publisher: Ebook Store Group
  • Total Page: 209 pages
  • File Size: 2722 KB
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